Influencer marketing platforms are a new way for brands to reach their target audience, and it’s not going anywhere any time soon. In fact, influencer marketing is so popular that there are hundreds of different platforms out there that can help you grow your brand and sell more products. Here’s a rundown of the top biggest influencer marketing platforms in 2022!
If you’re looking to build your brand on social media, here are some of the most popular influencer marketing platforms.
Top influencer platforms
1. Snapchat
Snapchat is one of the biggest influencer marketing platforms presently having more than 200 million users and is growing by 1 million every day. It’s also one of the most popular apps among teens and young adults.
2. TikTok
Another one of the biggest influencer marketing platforms is TikTok which was created in September 2016 by ByteDance, a Chinese company founded by Zhang Yiming.
Currently, TikTok is available in China, Hong Kong, India, and Singapore and also in other countries like the U.S., where Facebook still dominates over Instagram (and even YouTube).
But with 1 billion registered users worldwide who watch videos on this platform each month (and it recently raised $2 billion from investors), TikTok has tremendous potential for growth around the world!
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How growing is influencer marketing this 2022
According to a report by Forbes, influencer marketing is on the rise. In fact, it’s expected that by 2022 there will be more than 10 million influencers in the U.S. and Canada alone and these numbers don’t include other markets around the world where influencers are still growing at an astonishing rate!
Influencer marketing is a great way to reach your audience because they’re already well-known within their demographic groups and have built up trust with their followers over time.
The best part? You don’t have to pay them anything or even give them any kind of compensation for posting about your brand or product; all you need is access (via social media) and outreach skills so that when someone asks if they can post about something from your website/store/product line then you know exactly what needs doing!
Biggest influencer marketing platforms
1. Snapchat
Snapchat is one of the most popular social media platforms for influencers, and it’s also a great way for them to connect with their audience.
- Get creative with your content: Snapchat allows you to share photos, videos, and even text messages. You can use this platform as an alternative method of storytelling beyond what you might do on Instagram or Twitter.
- Build relationships with your followers: With over 150 million users daily (as of 2018), Snapchat provides an opportunity for brands and influencers alike to build relationships with their audiences in creative ways—and it doesn’t matter if they’re big or small!
2. TikTok
TikTok is a short-video app owned by ByteDance, which was launched in China and has since expanded to more than 200 countries. The platform has over 1 billion users and it’s popular with young people—its most active age group is between 8-18 years old. TikTok has an enormous number of influencers on its site: millions of creators who have millions of followers on their own channels.
Because TikTok is so widely used, there are lots of opportunities for brands to reach their target audiences through influencer marketing campaigns on the app.
3. Instagram
Instagram is the most popular platform for influencer marketing, with 1 billion monthly active users and 500 million daily users. It’s also owned by Facebook, which means that Instagram ads can be targeted at an incredibly broad audience of consumers.
4. YouTube
YouTube is the second-largest search engine in the world, and it’s owned by Google. It’s also one of the most popular media platforms for influencers to share their content on. In fact, in 2019 alone, over 8 billion hours were spent watching or listening to videos on YouTube!
The platform has a large audience of over 1.8 billion users who watch millions of hours each day—not bad for an ad-free video platform that allows anyone with an account (even if it’s just for commenting) access to upload their own content and see how many views they get from other users’ channels.
5. Facebook
Facebook is one of the most popular social media platforms and it has over 2.7 billion monthly active users. The platform was launched by Mark Zuckerberg in 2004. Hope you see many apps and sites on Facebook that are geared toward influencers or marketers who want to get their message out there.
You may think that Instagram is more popular than Facebook because it’s owned by Facebook—but this isn’t true at all! In fact, according to Business Insider, “Instagram has approximately 600 million active users compared with around 1 billion for Facebook.” So if you’re looking for an influencer marketing platform with a large user base and lots of potential customers then look no further than Instagram!
6. Snapchat
Snapchat is a mobile messaging and multimedia app that is used by more than 200 million people every day. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.
The app allows users to send images and videos that disappear after they’re viewed. Users also have the option of drawing on their images or videos before sending them out for others to see (and this feature has become a staple of the platform).
7. Twitter
Twitter is a social networking and microblogging service that allows users to send and read short 140-character messages called “tweets”. The service enables users to reach, engage with and inform people. People can follow other users, brands, organizations or even just specific topics.
Twitter has become a popular platform for influencer marketing because of its ease of use and the ability to reach huge numbers of followers quickly.
Also, it’s one of the most effective ways for brands to connect directly with consumers through their favorite content creators which makes it easier for them to create meaningful relationships between consumer interest in your brand and sales potential as well as customer satisfaction ratings from past experiences
8. Pinterest
Pinterest is one of the biggest influencer marketing platforms and has over 200 million monthly active users. It’s a social media platform where people can share and discover new things, which means that Pinterest has become an ideal place for brands to reach consumers in a way that’s not only convenient but also personal.
Brands with a large following on Pinterest can use their influence there to help promote products or services they offer.
For example, if you’re an apparel brand looking for ways to promote your clothing line on this platform, consider creating custom pins about how great it would be if someone bought some of your clothes during summer vacation in Hawaii!
Other examples include foodie bloggers who offer recipes from restaurants they’ve visited around town; travel bloggers who share tips about visiting certain places like Las Vegas; fashionistas who show off their latest outfits; etcetera…
9. Twitch
Twitch is a live streaming platform for video, primarily oriented toward video gaming content. It was created by Justin Kan and Emmett Shear and launched on June 6, 2011.
It is the world’s leading social video platform for gamers. The company also offers an API that allows developers to build tools around it (e.g., broadcasters or viewers).
Conclusion
We hope that this article has helped you choose the best platform for your needs and goals. Please share it with your friends and remember to subscribe to our newsletter or like our Facebook page for more important updates.
