Were you being told that you must have to spend money to get more traffic? Today, we shall show you the top best SEO tools for small businesses in
If yes, then I like to let you know that there are tons of tools that can help you drive more traffic. You may know of some of those tools; SEMrush, Ubersuggest, you name it.. however, there are different free SEO tools that only us know.
So after going through this article, you will the top best SEO tools to get more traffic for your small business in 2023. In order to help you easily find the tools that you need right now, I’ve sectionalize them down into:
- Keyword Research
- Content Marketing
- Technical SEO
- Link Building
- Rank Tracking
Now, let’s get started to know the top best SEO tools for small businesses in 2023! You may read our step-by-step SEO checklist for WordPress users for more guides on how to effectively use these tools.
What Are SEO Tools?
SEO tools are a tools usually software that help digital marketers improve the visibility and ranking of their websites on search engines such as Google, Bing, and Yahoo.
Businesses can use these SEO tools for a variety of tasks.
Some of the uses of an SEO tools include the streamlining of keyword research, analyzing the ranking of your competitor, optimizing your website on-page ranking, analyzing your website and competitors’ backlink, and so much more.
Every business, either big or small must use any of these SEO tools in order to help them make a proper SEO practice for their product and services. The example of SEO tools include:
- Keyword research SEO tools: This helps businesses identify the most relevant and profitable keywords on their website.
- Content marketing SEO tools: It’s important to note that these tools are best for identifying opportunities and tracking progress. They should be used with an extensive content marketing strategy and not as a replacement for creating high-quality and engaging content.
- Technical SEO tools: Find and fix technical issues that may be impacting your site’s SEO.
- Link building SEO tools: Help identify opportunities for link building and tracking progress.
- Rank tracking SEO tools: These tools help track a website’s search engine rankings for specific keywords over time.
See How My Agency Can Drive More Traffic to Your Website
- SEO – unlock more SEO traffic. See real results.
- Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media – effective paid strategies with clear ROI.
I’ll go over a list of multiple SEO tools out there that can help you do free SEO on your website.
But let’s talk about why they’ll be a game changer for your SEO strategy.
You may ask why you need to use SEO tools, right? The answer is you use it to make sure your website is getting the traffic it deserves.
Creating content on your website which people don’t need is nerve-wracking, but if you use SEO tools, you get a guidelines.
They’re easy-to-use and you don’t have to compile results – the tools do it for you. They help you get better insights and save time with the tedious tasks so you can focus on what matters most.
The good news is that there are plenty of free SEO tools out there that can help you identify problems with your site and figure out what kind of changes that need to be made for better results.
So, let’s take a look at some of these tools so you can start putting them into action.
Top Free SEO Tools for Keyword Research
Sectionalized SEO tools help you find more keywords for your website. You may want to check them all out as every of them has different ways using them to do keyword research.
You might have probably known Ubersuggest before. Small businesses can use it for free to do the following:
Step #1: Enter Your URL and Click “Search”
Step #2: Click “Dashboard” on the Left Sidebar
Step #3: Click on “New Project” and go through the flow to add your website and keywords you want to track.
Step #4: Click on “Tracked Keywords”
Step #5: Monitor Your Rankings
One of the fascinating attributes of Ubersuggest is it provides the same features as those paid rank trackers. It helps you track your rankings daily for any keyword or groups of keywords for any country, city, or county.
It also saves your data for you to go back as far as you want to see if your rankings have been increasing or decreasing.
Answer the Public
Answer The Public is a keyword research tool that uses Google Suggest to find all of the questions people ask that relate to any industry or keyword.
To use Answer The Public tool in doing keyword research, just type in a keyword, and it will give you a laundry list of questions people are searching for which relate to that keyword.
This tool belongs to the NP Digital. It is similar to Ubersuggest, but it is very best in terms of showing you comparison and preposition-related keywords.
You don’t have to submit multi information to create an account, hence I like it more than any other SEO tool for competing with the big businesses. The nice data that Answer The Public presents is really amazing.
You shouldn’t only channel your SEO on Google but also on Amazon, YouTube, Bing, and tons of other sites.
KeywordTool.io leverages Google Suggest to predominantly help businesses which want to rank their sites on Amazon, Play Store, and YouTube.
KeywordTool.io is an SEO tool used to perform keyword research for your sites to rank on not Google but on other platforms like Amazon, Bing, Yahoo, etc.
Google Keyword Planner
If you’re a start up business and searching for the free tool to do keyword research, you can use Google-owned tool called Google Keyword Planner. It gives you suggestions as well as CPC data and click estimates.
Many keyword tools have CPC data, but they leverage Google Keyword Planner.
When using this tool, look for terms with a high CPC as they tend to convert well when you rank for them organically.
Google Keyword Planner helps Google AdSense publishers know how much they can earn when they create such article on their blog as they can see the CPC. Also, Google advertisers use it to calculate the estimate of money they will pay if they advertise their product or service.
Another one of the free tools on this list businesses use to do keyword research is Google Trends. For us, we use it three to four times a week.
As its name implies, it shows you what is trending right now. If you use Google Trends keyword research tool, you know when an industry is getting less search volume or more over time.
You can also filter your data based on a specific country or look at the data from a global perspective.
Every tool used to do keyword research uses the concept of leveraging Google Suggest (autocomplete) to fetch information from popular sites around the web.
Soovle pulls all popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.com.
Getting a database pull of popular keywords will help you rank high in the SERPs. Knowing that these keywords are popular on Google already, half the hard work of finding topics to base your content on is already done for you.
AdWords and SEO Permutation Generator
The AdWords and SEO Permutation Generator is a super simple tool that helps you get creative while doing your keyword research.
It works by letting you enter a handful of terms you want to target, then it’ll combine them to make different variations for you.
If you use this tool, you will have a sense of how you can go after long-tail variations within your site as it is not all keywords will be popular in search volume.
A Keyworddit of Reddit also helps you find all of the keywords within subreddit.
Using Keyworddit help you see if any are worth going after as it breaks down the volume for each of those keywords.
The tools that seem ineffective like this give you a new perspective on keyword research.
While they pull results from Google which is something that all SEOs already do, you need to use other sources if you want to get a good result of keyword research.
Bulk Keyword Generator
The Bulk Keyword Generator by Higher Visibility does keyword research a bit differently than most of the keyword tools out there.
Both small and big businesses like this tool because of its super simplicity, especially if you are new to SEO. To use it do keyword research, first, you pick a business category. Then you select the type of business you have and enter in any locations you are targeting.
You’ll then be given a list of keywords that you can potentially target.
If you want to get a list of keyword ideas from any web page, then WordTracker is a browser extension that helps you do that.
When the extension of this tools is being installed on you device, you just need to browse any site of your competition and click a button, then you will see keywords that they are using.
It breaks the keywords down by relevance and volume.
SearchVolume.io is a great SEO tool that lets you bulk upload up to 800 keywords, and tells you how popular each keyword is. It helps you know a keyword that get enough searches.
The tool also works for a handful of other regions, such as Brazil, France, and Italy.
Google Location Changer
SERanking has a neat tool that works well if you are doing international SEO.
Their Google Location Changer allows you to search Google in any country or city. Just type in a keyword, and you’ll see who ranks.
Need to do keyword research on the go?
With Keywords Everywhere you can get accurate metrics whenever you need them using this extension.
This browser add-on lets you experience keyword monthly search volume, CPC, and competition data from numerous websites.
Save a lot of time that you would have otherwise spent copying data from one website while searching for search volume on another. Keywords Everywhere provides precise search volume, CPC, and competition data to help you locate long-tail terms.
Did you know that people in your audience ask thousands of questions every day? Your job is to provide them the right answers.
With Also Asked, you can find questions people ask. I like using this tool because it humanizes results.
It helps you get insights into search intent in real time that people are asking in relation to your branded and nonbranded keywords to see the topics in question.
Also Asked data returns the most closely related questions to each given user’s query, allowing you to improve your content and demonstrate to search engines that your page is most likely the best potential result.
This also comes in handy with long-tail queries with the ability to structure content effectively like improving better converting PPC ads.
Many big and small businesses have proven SEMRush as one of the top best SEO tools.
SEMRush is very essential. From keyword research to bringing in traffic to link building to strengthen your backlink profile, you will find that you must use it to improve your business SEO.
SEMRush is a software that assists businesses with digital marketing techniques such as SEO campaigns. It is an all-in-one digital marketing tool that allow you to run SEO, PPC, social media, and content marketing campaigns.
Digital marketing business owners use SEMrush to identify trends in their industry area. They use it to examine their on-page SEO and how to optimize their pages thereby allowing them to better understand their website and improve it for SEO to increase lead generation.
We urge you to use SEMrush toolkits for various reports and tools that you may configure to better understand your campaign. Even if you can’t fully take advantage of it with the free version, it’s still worth adding in your toolkit.
Top Best Free SEO Tools for Content Marketing
As a digital marketer, regardless of any field, you have to come up with a content idea on your own or measure how it’s impacting your audience. Content is what will drive the traffic you’re aiming for to your site.
Here are the free SEO tools for content marketing that can help you get the most out of your search traffic.
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics.
In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
Content creator (blogger), you can’t ignore Google Analytics for content marketing or SEO. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
Google Search Console
Google Search Console is the most unique rank tracking tool out there.
Because this tool is from Google, it can tell you your average ranking for any one of your pages per country.
And because the data comes from them, they average it out to give you accurate information.
You can also go back 16 months and see how your rankings have changed over time.
Because if there is something wrong with your site, such as it getting hacked, it will notify you.
It even tells you the pages that were indexed and which ones aren’t.
One thing that you have to do within your Search Console is to submit an XML sitemap.
Ubersuggest Content Ideas
Ubersuggest has a 100% free feature called Content Ideas.
All you have to do is enter in a keyword or phrase, and it will show you all of the popular blog posts that contain that term.
The blog posts are then sorted by social shares, backlinks, and search traffic.
This helps you create content around topics people want to read, which means more traffic.
Hreflang Tag Generator
One of my biggest traffic gains has come from translating my content.
A lot of people ask me if they would be penalized for duplicating and translating their content.
The answer is no.
All you need to do is use the Hreflang Tag Generator.
This tool creates tags for your HTML code, so Google knows you are targeting specific languages and countries with certain content pages.
SEOPresser Title Generator
Statistics show that for people that see your headline, only 2% on average will continue to read your content.
That is to say that headline is the core part in content marketing. However, if you are struggling to create headlines, this title generator can help you.
Once their website has opened, just insert a keyword or phrase, and it will generate dozens of suggestions for you.
Title Capitalization Tool
Another free SEO tool for small businesses is title capitalization. This tool helps you when you are not sure which words in your title should be capitalized?
This Title Capitalization tool will take care of that for you.
If your titles look off, example, the word that needs to start with small letter, wrote it with capital letter, it makes you look inexperienced, hence people may not click through from SERP results to read your content, which can decrease your rankings over time.
Google and other search engines prefer ranking a blog post that reads contain correct spelling and grammar.
If you want your content to be free from spelling and grammar errors, then use Grammarly.
Typos don’t only impact your ranking but also your reader’s experience and the conversion of your content because they would think that you did not make thorough or credible research and learning before teaching them.
Grammarly helps you avoid spelling mistakes. This is really important if you want to rank on Google.
Google SERP Preview Tool
When a meta tag of your content like title is too long, you will notice that it will get cut off.
Some small businesses get a misconception that Google uses character counts for meta tags while they count pixels in reality.
If you use Google SERP Tool, you will know how many pixels your meta tags contain and when they will get cut off by Google so that you should minimize them.
You use this tool by seeing a preview of what your web pages will look like on Google.
Buzzsumo is a software that everyone business of all sizes enjoys to use to find dynamic social and search engagement, content, and outreach options.
You can discover fresh keywords, popular articles, consumer questions, and content success while keeping track of what matters most to your brand.
Buzzsumo collects information on what topics are receiving the most attention by searching across many social platforms. It examines where specific issues are discussed and how much attention they receive.
To succeed in the field of digital marketing in terms of SEO of your website, you need to spy your competitor. One of the top best SEO tools for spying on any website you want to compete is SpyFu. It has the SEO marketing suite, conduct backlink outreach, perform a competitive analysis, and more.
The features offered can boost your marketing revenue in SEO and PPC profits.
If you use this tool, Spyfu, you will be stayed up to date with tracking keywords and outputting custom reports to turn data into customers by letting you make better contact connections to build partnerships or generate sales and monitor your SEO ranking to drive more traffic to your website.
Top best Free SEO Tools for Rank Tracking
Google Analytics is a great tool to show you your overall traffic, but it doesn’t tell you where you rank.
If you want to track your rankings, you’ll need to use other SEO tools like the ones listed below.
Bulk Google Rank Checker
The Bulk Google Rank Checker is a real-time tool for retrieving rankings for your website or competitors’ websites.
You can input up to ten keywords to see how you’re ranking for them in over 10 different countries on desktop and 5 countries on mobile.
Extract those Google results and analyze your own rankings or competitors. All it takes is a simple click within the extension to get started and you can export the data for further reporting.
Serprobot is a free online ranking checker that allows you to find your website’s search engine ranking position in real time.
The software allows you to easily track the ranking of your website. Serprobot monitors your keywords to reveal how your site and competitors are performing.
You can get results for automated checks, reports, alerts, and more.
Top Best Free SEO Tools for Link Building
One thing about SEO is link building. Did you use to pay for tools if you want to build links for your website? That’s not the case anymore. Here are the free SEO tools you can use for your link building.
This is probably one of the most popular link tools.
Even though Google doesn’t use domain authority, in general, the higher the authority of a site that is linking to you, the better off you are.
MozBar shows you the domain authority and page authority of every page on the web.
If you are going to build links, focus on the sites with the highest authority.
SEOgadget for Excel
Small businesses do their analysis on Excel when they are building links.
You can use a free tool SEOgadget for Excel to pull in data from Majestic and Moz.
If you haven’t tried this yet, you should consider it. It will make it easier for you to find new insights and run your own calculations.
If I tell you Ubbersuggest is a multi purpose SEO tool for business, you won’t believe as it is one of its features you know how to use. There is a tool in Ubbersuggest called Backlinks that shows you all of your backlinks. There are no limits in row count or anything like that. You can just see everyone who links to you.
You can see if any of your links are dofollow or nofollow as well as the anchor text.
You can filter the results to find backlink opportunities when researching competitors, and you have the option to look up link data on a domain, subdomain, or a specific URL.
It will also show when a link was first found and last crawled and the authority of each link.
ClickMinded Domain Authority Checker
Tired of looking up the domain and page authority manually on each of your pages or sites?
This Domain Authority Checker helps by allowing you to check multiple pages at once.
Just add a list of URLs, and within seconds, you’ll have a list of your page authority per URL. You can also do the same for domains and upload dozens of domains at once.
Majestic SEO is one of the largest link index databases.
That means endless opportunities and contacts. You’ll have access to award-winning data from one of SEO’s most established brands with Majestic SEO.
Developing your backlink strategies can get better by building strong campaigns, driving organic traffic, and boosting your rankings using this database.
Respona will be the link building software that helps you scale relevant backlinks to boost your organic traffic.
You can streamline your link building process in just five steps, making sure your pitch and contacts are all in one place. It makes it easy to follow up or ping a contact again.
Being able to add content pieces that make sense for the contact to backlink to is a game-changing feature you can take advantage of.
If you’re going to be link building, it’ll be helpful to get connected to who will help you gain backlinks.
This extension with Hunter.io can help you find the contacts you need when you’re browsing potential domains and brands to link with.
You can also verify the address with their email checker to build a valid contact list.
Get in touch with who will help you make a difference with just a quick search using the software.
Whitespark is a product getting a steady stream of good reviews from Google.
You can improve your rankings and track local SEO success using their free Google SEO tools.
Of their free SEO tools online, there is a review checker, free local SEO checklist, and Google Review link generator.
You can earn reviews and win customers with their software to use local search to improve your rank and build your reputation.
Free SEO Tools for Technical SEO
SEO has changed. You can no longer just do a few things and expect your site to rank well. You have to do everything if you expect to beat your competition.
And when I mean everything, that includes technical SEO.
If you haven’t already, try running your URL through my SEO Analyzer.
It will tell you what’s wrong with each of your web pages.
From duplicate meta tags and redirect errors to sitemaps and much more, it pretty much looks at every major factor when it comes to SEO.
It will even tell you your overall site speed and what you need to fix to get the maximum results.
And if you register for a free account, it automatically checks for errors each week on your behalf.
Google Analytics Referrer Spam Killer
When you are doing SEO, there is a good chance that your Google Analytics gets messed up by referral spam.
This Google Analytics Referrer Spam Killer can solve that problem by connecting with your Google Analytics account and blocking the most common referral spam.
Once you connect it, you’ll find that your data is much more accurate, so you can make better SEO decisions.
Speed is everything. The faster your site loads, the better you will rank, especially regarding Google’s mobile index.
Pagespeed Insights tells you what you need to fix for your site to load fast on any device.
It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, it will tell you what to fix.
Improve your on-page and technical SEO by running a website crawler to do an audit on your site.
The thing I like about Sitechecker is you can get a technical SEO audit no matter if you’re just launching the site, moving a site, or wanting to up your search performance.
Get a complete SEO audit report along with a specific checklist on how to optimize your website and rank higher on Google.
Fixing your code is one thing, but you’ll also want to make sure your site loads fast overall.
Your overall load time is affected by things like your server and CDN.
Pingdom tells you your actual load time.
With Pingdom, you can pick which location to test your load speed from, and it tells you what code on your site is causing the biggest slowdown.
Website Penalty Checker
With over 3,200 algorithm updates each year to Google, how do you know if you have been affected by an update?
Is it related to a core update, your content, or link building?
Website Penalty Checker tells you that.
In a nice graph, you’ll see your traffic over time and if a Google update has caused your traffic to go up or down.
Structured Data Markup Helper
A simple way to increase your search traffic is to use schema markup.
However, schema markup is a bit complicated to implement, which is why Google created a Structured Data Markup Helper to guide you.
All you have to do is select what kind of markup you want to use, type in your URL, and go through the walkthrough wizard.
And at the end, you’ll be given code that you just paste within HTML.
At first glance, WooRank’s Website Review appears to be just another freemium website analyzer. Upon closer inspection, however, it gives handy insights into some not-so-obvious stuff.
You can analyze any website and generate a report in seconds.
WooRank first displays a “Top priorities section. With your score, you can see where you’re doing well and areas where you could improve. The geodata is insightful, although Analytics provides similar information.
Social shareability is another helpful section. Few free analysis tools can aggregate this much social network data in a single place.
The most outstanding feature of WooRank that I want to point out is the mobile section. Few free SEO analysis tools provide this level of data and perspective.
For its ease, interface, and amount of data, WooRank gets high marks.
Just like WooRank, SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content. If you aren’t sure where your SEO is going wrong, this tool will break it down for you.
It breaks down things like page speed and how your website loads on both desktop and mobile devices.
You can even see social sharing data.
301 Redirect Code Generator
When you are doing SEO long enough, eventually you find yourself changing your older URLs.
However, if you don’t add a 301 redirect, you’ll lose your rankings.
301 Redirect Code Generator creates the code you’ll need to tell search engines your URLs have changed.
XML Sitemaps generates a sitemap for you that you can submit to Google Search Console.
You’ll need to do this so you can get more of your content indexed.
Submitting a sitemap doesn’t guarantee that Google will index your content, but it does help.
The cool thing about this free SEO tool is you don’t need to be logged into a Search Console account to run a test.
The Mobile-Friendly Test lets you know if your site is accessible for mobile users.
Having a mobile-friendly website is a key component of your online presence. Mobile traffic now outnumbers PC traffic in many nations.
The results of the test include a screenshot of how the page appears to Google on a mobile device, as well as a report of any mobile usability issues discovered. Mobile usability concerns are issues that can influence the page when viewed on a mobile device, such as small font sizes (which are difficult to read on a small screen).
You should make your website mobile-friendly if you haven’t already.
Check how easy it is for a visitor to use your page on a mobile device. Simply add a page URL to discover how your page ranks.
Lighthouse is a highly recommended Chrome extension for enhancing web app performance, quality, and correctness.
Lighthouse audits a page by running a series of tests against it and then generating a report on how well the page performed. From here, you may utilize the failing tests to determine what you need to do to enhance your app.
This is a pretty straightforward tool.
SpeedMonitor.io is an everyday free SEO software to monitor your website’s speed and performance metrics.
Lighthouse data is used to help analyze your site’s performance over time. You’ll also be able to stay on top of when your page speed score falls, so you can make updates for the best user experience.
Link Redirect Trace
Get the complete picture of every redirect with the Link Redirect Trance Chrome extension.
This all-in-one redirect analyzer makes it easy to review HTTP Headers, REL-canonicals, robots.txt, link power, and link trust!
Use this extension for SEO analysis, on-page SEO, off-page SEO, competitor analysis, and other tasks.
You’ll feel more confident with this tool when it comes to performing advanced and comprehensive redirect analysis.
Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a website crawler that audits for common SEO issues to help you boost onsite SEO.
You can crawl 500 URLs and access other capabilities such as URL mapping and analyze page titles and meta descriptions.
The crawl is designed so that you may analyze the findings in real time.
It collects critical onsite data to help you make informed judgments about what your site needs.
The main goal of this tool is to help you understand how Google and other search engines see your site.
SEOlyzer helps you monitor your SEO KPIs in real time.
All of your indicators are available in real time thanks to Seolyzer.io’s analysis, allowing you to respond quickly to a problem affecting your SEO before Googlebots notice.
To give you an overview, Redirect Path is an HTTP header & redirect checker for SEO that detects 301, 302, 404, and 500 HTTP status codes.
Aside from redirection and failures, the extension displays other HTTP headers (such as server types and caching headers) and the server IP address with a single click.
All of the magic takes place on your computer, so there is no “phone home” to anyone (except when it auto-updates itself), and it is immediate.
Another one of the top best SEO tools for small businesses is Browseo. It is a web application that allows you to read any webpage without being distracted by styles with highlighted sections on the page relevant to SEO.
The Browseseo produces an HTML output which is comparable to what search engines see when they visit a page. You can use it to identify a page’s structure as well as its relevancy for specific search terms, such as:
- URL redirects
- Headings (H1-H6)
- Code for server response
- Word count on the page
- The page’s internal and external link count
- Metadata such as the title tag, meta description, meta robots tag, and any other tags present
Frequently Asked Questions (FAQs)
Being a coach of small businesses, here are some frequently asked questions about top best SEO tools.
No. If you’re starting off, you don’t need to buy SEO tools at all! There are tons of free SEO tools such as, Ubersuggest, Answer the Public, Google Analytics SEMRush, etc.
You’ll want a keyword research tool, such as Ubersuggest, and an overall tool like Google Analytics to track your efforts.
Google’s suite of tools is powerful and free. Google Analytics and Google Search Console are must-haves.
We can’t tell you the best SEO tool because it depends on what you need! Ubersuggest by NP Digital is ideal for backlinks, keyword research, and competitive research. XML-sitemap.com makes it simple to create XML site maps, and Google Analytics provides tons of information about how users interact with your site.
Conclusion and more reading
You don’t have to pay for tools for doing SEO of your small businesses. However, if you want to go far, there are some tools you need to leverage which a free SEO tools lack.
Perhaps, SEO is the free traffic source everyone could leverage to compete with the big companies. If you want to grow your search rankings, simply leverage one or more of the free SEO tools above.
Before you start paying, however, I strongly recommend starting with these free SEO tools!
Hope this aticle has helped you know the top best SEO tools for small businesses. Please subscribe to our newsletter and YouTube channel for more updates. You can also find me on Facebook.
Let us in the comment section, what free SEO tools do you use?