How much does Adsense pay for its publishers

How much does AdSense pay per page view?

Do you want to know how much does Google AdSense pay its publishers?


In this guide, I will show you the amount of money that Google AdSense pays its publishers per page view. I am a Google AdSense publisher for years, so I assure you that here is the right place to help you know how much does AdSense pay and how much you will potentially make from your website or blog.


We have also talked about how one can disable AdSense ads on some of the pages of your website (where you don’t want ads to appear).

To know how much that the Google AdSense really pays, please take time to read through this guide word by word, heading by heading.

Now, lets get started.


Note that Google AdSense earnings are not static and you as a publisher can never predict how much you would be exactly earning, because Google uses different terms when it’s come to the amount that each website or blog earns. However, with what I will explain to you and Google AdSense calculator I will show you how to use today, you will how much you will exactly be making with Google AdSense.

How much does Adsense pay for its publishers

Although, if you have been an Adsense publisher for a long time like me, you can scale your earnings, the amount of power you need to put in to earn the amount you want, etc.


How much does an Adsense pay per page view? The answer is it depends on the type of your blog/website, your audience, website design/layout, number of visitors, languages used on the website, ranking rate or factor of a website/blog on Google search page, and a lots more.


Read this also: Factors bloggers consider before buying a domain and hosting.

How much does a Google Adsense pay per page views?

Google Adsense pays 68% of total ad earnings to its publishers. Depending on the website niche, the commission can go from $0.20 to $15, with an average of $3 per ad click.


Let’s explain the terms associated with earning on Google Adsense.

1. CPC

The CPC is the amount you earn each time a user clicks on your ad. It is determined by the advertiser.  To get more clicks, you have to get more page views/. 

2. RPM

The term RPM is known as Revenue per thousand impressions. This means if you earned an estimated $0.15 from 25 page views, then your page RPM is $6.00. It can be calculated as $0.15 / 25* 1000.
The RPM is based on your niche, quality of website, traffic source, the number of advertisers on the AdWords platform. RPM ranges from $2 to $5 on average websites.
 Some websites have $5 to $10 or even $50 RPM.    

3. CTR

Click Through Rate (CTR) is the rate at which people click through your advert. The higher it is, the higher your earnings.

4. Location

Another factor that Google considers about the earning of their publishers is location. To earn more money with Adsense, the location of the visitors of your website should be European.


The best way to attract European visitors is by creating a content which people from European countries will need to find it helpful.

5. Website structure

The structure of the design of your website or blog also plays a big role in your Adsense earning.


We recommend that you create a friendly designed website for any device so that people can interact with your ad.

You may see our complete guide on how to design WordPress website and blog for free.

6. Website niche

The niche of website also contribute to the earning. Experts have revealed that a health niche is the most highest paid niche on Google Adsense. 

7. Page views

In any display advertising platform including Google Adsense, the higher the page views, the higher the earnings. 


Now, you may still ask; how much can you make with Google Adsense?

I can’t tell you the exact amount you can earn with AdSense as the seven (7) terms we discussed above differ from person to person. Rest assured that you will earn based on the effort you put into it.


I have a friend who got a check of $XXXX from Adsense every month with a blog that had 60K pageviews per month then. But the design of his blog was very professional. You may see our expert guide on how to disable AdSense Ads from website pages and posts.


Hope this article has helped you know the terms that Adsense considers to pay for its publishers. Please share your comment with us via the comment section.


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How to check AdSense earning using a tool

If you want to check how much does an AdSense pay for a specific website or blog, you can do the aid of website or blog category and a region for the website’s visitors.


Let proceed to use AdSense earning calculator right away.

AdSense earning calculator

In using this tool, lets assume that my website major visitors come from Asia and Pacific countries and my website niche (category) is Internet and Telecom (tech). Then below is our potential earning if we start showing AdSense ads on my our website.


AdSense earning calculator

The Google AdSense earning calculator reported that if our website category is Internet & Telecom, our visitors location is Asia and Pacific countries and we get fifty thousand (50,000) pageviews in a month, then our earning is $6, 738 per month.



Please note that this tool is not capable to give you accurate amount of how much you will earn. It purpose is just to show you an estimate of how much your website or blog will earn for you because external factors such as the design of your website, page load (speed) of your website, your website visitor click through rate on the ads, etc.



To get access to this tool, please visit the Google AdSense webpage at You may click here. For more information, you may see frequently asked questions below for beginners about Google AdSense.

Frequently asked questions about Adsense

Explore the answer to the questions below that people frequently ask us concerning Google Adsense.
Can I click on my own Google AdSense Ads?

Clicking on your own Adsense ads is prohibited. When it is noticed that you are clicking your own ad or encouraging other people to click it for you, your Adsense account may get banned. Google’s algorithm is very smart and they know anything you do with the ads you are displaying on your blog.

How does Google AdSense pay publishers?

Google pay its publishers on the 21st of every month. However, depending on the country you are presently living, it may take ten or more days for the payment to deliver to your local bank account.

What is minimum Google Adsense payout

The minimum Google Adsense payout is $100. If your total earnings in a month is $99, for example, you won’t be paid in that month but in the preceding month.

What are the requirements to sign up for Google Adsense

The minimum requirements to sign up for the Google AdSense are

  • Your website and its content must comply with AdSense program policies and terms and conditions.
  • Your website should be at least 6 months old.
  • You, the applicant, must be over 18 years old.
If you have the requirements above, then visit to get started. What’s the Best place to place AdSense ad code?

You may want to know where you can place your Adsense ad code on your blog in order to increase your earnings. Place your ad code within post content toward the top of the screen as they tend to get the most clicks.

Does AdSense pay more for certain types of content?

Yes, the type of content on your website can influence your AdSense earnings. Content that attracts advertisers in high-paying niches, such as finance, insurance, or technology, generally has higher ad demand and may lead to higher earnings per page view compared to content in lower-paying niches.

Can I use other ad networks along with AdSense?

Yes, you can use other ad networks in conjunction with AdSense to monetize your content. But, some ad networks may have exclusive requirements, which means you cannot use them simultaneously with AdSense on the same page.

Are page views the same as ad impressions?

No. Page views and ad impressions are different metrics. A page view refers to a single instance of a webpage being loaded by a user, regardless of the number of ads on that page. Ad impressions, on the other hand, represent the number of times ads are displayed on the website to users. One page view may have multiple ad impressions if there are multiple ads on the page.

Are there any factors that could affect my AdSense earnings negatively?

Yes. Several factors can impact AdSense earnings negatively. These include invalid clicks or click fraud, low-quality traffic sources, displaying too many ads on a page, violating AdSense policies, or having a website in a niche with low advertiser demand.

Conclusion and further reading

The amount of money you can earn through Google AdSense is enormous. You can make more than a $1000 per month. It all relies on how many people visit your website, how long they stay, how many pages they view, and your website’s topic/niche/category.  According to experts, financial or insurance-niched websites generally earn more money than other niche.


Earning with AdSense is dependent on several criteria, including the content of your site, the location of your users, the amount of time they spend on your site, and the device breakdown. To discover how much money you could make with your website, use Google AdSense revenue calculator by clicking the link shared above to estimate your revenue.

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