How to advertise your business on Google in 2024

Do you want to know how to advertise your business on Google in 2024 so that you can reach more audiences and increase your sales? If that is what you are looking for, then this article has got you covered.

Regardless of the niche of your business, note that it’s not the quality of your product or service that brings the sale to you. What that brings the sale is referral and promotion. If you think that you are doing good in business because of the quality of your product or services, what about the companies that are doing good more than you with less quality products or services?

Even big brands are advertising their services to get more customers and leads. If you have services or products to sell, we will show you how to promote it on Google. You may see our article on tips to find the best company that develops websites in Nigeria.

Now, let’s get started.

Why Google Ad is important?

The best part about advertising with Google is you have control over your advert. You have the option to select the geo-location of the viewers of your advert, their language, interest, etc. Using Google to advertise, the people who your advert will reach are the ones who will easily engage with you.

For example, if your advert is about dog feeding, Google will show your advert to those whose most searches on Google are “how to raise a dog”, ”how to treat dog’s disease” etc.

Google can also let your ad seen by people who live in a particular place searching for a particular product or service, for example, ”where to buy dog feed in Chicago”, ”top best barber in Las Vegas”, etc

Let’s show you how you can advertise your business on Google step-by-step.

How to advertise your business on Google

1. Create a Google AdWords account

Google itself is a company. A sub-company of Google that specializes in advertising products and services of other companies worldwide is called Google Adwords.

Hence, to successfully advertise with Google, you must first have to create a Google Adwords account.

To create a Google Adwords account, just simply follow the steps and instructions below:

• First of all, visit www. ads.google.com.
• From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
• Click the plus button.
• Click Create a new account.
• Select the account you want to create: Google Ads account or Smart Campaign account.

Once you have created your Google Adwords account, please follow the instructions below for how to fund your account to set up for advertisement.

2. Fund your Google Pay account

You can choose to prepay billing, where you deposit funds to your account and allow the service to withdraw from that balance to pay for your ads, or you can allow the service to bill you for ads delivered.

If possible, use a business credit card so that you can better track your business expenditures with Google.

To fund your Google Ads for the first time no matter your country, please follow the instructions below:

1. Open Google Pay.
2. From the bottom of the screen, swipe up.
3. Under “Payments”, tap New.
4. Search for Google Ads.
5. Tap Google Ads (for Prepay customers).
6. Enter your Virtual Account Number (VAN).
7. Tap Continue.
8. Enter the amount you want to pay, up to ₹ 1,00,000, for example, then tap Proceed to pay.

3. Select the option to create a new online campaign

Set the specific location, city, state, or the general region that you want to reach and your daily budget, the amount you want to spend on ads each day for clicks to your business website.

This setting is based on your likeliness, hence, we can’t suggest how to set up your own because it varies from type of product/service to type, location of the viewers of your advert, how you want the viewer of your ads to respond, if it is video, then you would only prefer them to watch it.

4. Create an ad group and write your first advertisement for the campaign

When writing your ad, type in a headline and two lines of text to convince the user to click to learn more about your business. Here you can enter your business website address.

You can also choose to place an image ad, such as a banner instead that represents your business. Create at least three ad groups to test out several messages—they’ll rotate automatically.

Once you see that one or more of the ads you wrote are working, you can spend more money delivering them to potential customers.

Google allows you to set specific maximum CPC or “cost per click” bids–the maximum amount you wish to pay per click to your business website–for each different ad group if you wish.

5. Enter keywords that relate to your business

At this step, you are required to enter the keyword that relates to the category of product or service you are advertising.

Think of the specific words someone interested in your type of business would enter into a Google search engine.

Use Google’s free keyword tool to help you choose the ideal keywords for your campaign.

6. Save your ad groups

Now, the last step is to save your ad groups and make sure they are enabled.

If not select all of your keywords and choose the “Change Status” dropdown box. Your business or your products/services are now live on the Google advertising network.

Please employ the following practices in your business when advertising on Google.

1. Establish your account goals
2. Determine your audience
3. Conduct keyword research
4. Set budgets and bids
5. Build your optimal account structure
6. Write high-performing ads
7. Create effective landing pages
8. Implement conversion tracking
9. Grow your remarketing lists
10. Make optimization a habit

Conclusion

Hope this article has shown you some insights on how to advertise your business on Google. Please comment with your feedback in the comment box below. You may also see our step-by-step guide on tips on how to make a Google-friendly blog.

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