Do you want to know how you can build an email list for your business? Email list building is not only meant for bloggers, every business should have email subscribers like the way they strive to have social media followers.
In today’s guide, we shall demystify email marketing, how to build an email list, and how you can send updates to the subscribers who are in your email list.
Building an email list is more easy than you ever thought if you follow the steps we thought in this article. You may see our guide on the top best WordPress shared hosting companies in 2023 to buy hosting and domain from.
Without wasting time, let’s start demystifying email marketing.
What is email marketing?
Email marketing can be defined as the process of reaching out to people’s mailboxes with your product or service. It is one of the ways that digital marketers use to sell their products and services.
In any type of marketing, you are involved, it is very important to start building an email list from day one. Your Facebook page can be hacked but your email list can never be hacked. Most importantly, you have full control over your email list and you can reach out to your email list audiences at any time with any product.
That is why we advise companies to build an email list. In this guide, we will show how to build an email list. You may use the Fastknowers fastest domain name checker to check the availability of your brand’s domain name.
Tips on how to build an email list
Here are the tips on how to build an email list.
1. Give something out for free
To build an email list, you should have to give away your products or services for free. People too care about their email addresses to prevent them from being scammed, but if you use the strategy of giving them something for free which they can only get by filling out the form with their email address, they won’t hesitate to give you their email address.
The act of giving something to people for free in digital marketing in the course of getting their email addresses to build your email list is called an email magnet. Most digital marketers use free eBooks, videos, and articles as their email magnets. You may see how we help people with their WordPress setup for free.
How to create an email magnet? In this guide, I will show you how you can write an eBook and its cover page to use as an email magnet for collecting your customers’ email addresses to build your email list.
2. How to create an email magnet (eBook)
To create an eBook for free in a minute, visit the freeplrdownloads.com website and download a PDF book that relates to your business. After you have downloaded it, then change something in it before you start using it. You may watch more guides on how to create an eBook.
Hope you have known how you can create an email magnet (the thing you persuade people with for their email address to build your email list). You may see our expert step-by-step guide on how to integrate the Paystack payment gateway into websites. Now, let’s move on to the third tip.
3. Create a channel for collecting people’s data
Another tip to build an email list very fast is creating a channel or medium like a pop-up form page or subscription form where you can collect people’s data.
Follow the guide in the video shared in the early part of this guide above to learn methods on how to create an email list subscription form using MailChimp and Elementor. In the video, we have also taught how to send a newsletter to your email list subscribers using MailChimp, one of the best email marketing tools. You may also see our guide on how to design WordPress websites and blogs using Elementor (free).
4. Send professional newsletters (messages) anytime you want
Another tip to build an email is to regularly keep updating your subscribers with a professional spam-free email newsletter anytime you want. When you don’t spam your subscriber’s email inbox, it’ll not only let them unsubscribe from your list but also click your messages and read them.
According to professional email marketers, newsletters should be sent at least two times a week.
If you run out of ideas, you can use ChatGPT (AI) to create a professional email newsletter for you. What you need to do is create an account on an AI tool like Copi.ai and give it a topic to create for you. You may see our expert guide on how to write a post using AI.
5. Promote your email list subscription form
The fifth tip to build an email list is to promote your email list subscription form. You can share it on your social media page and also tell your email subscribers to help you share it with their friends.
Ideally, you should create a page on your website and name it Newsletter to allow search engines to rank it on search engine results. You may see how we did our own via www.fastknowers.com/newsletter/ and subscribe to it for more updates like this.
When people visit your website for the first time, they will probably not return due to the bad user experience they had, competition, unreadiness, etc. So, email marketing helps you update people who come to your website about your new products, offers, and services, in this way, they see you in their mailboxes anytime they open their email.
Hope this article has helped you know more about email marketing and also the tips on how you can build your email list. You may also see our guide on how to create a custom email address for a WordPress blog.